The following points should be considered and used as a guideline when creating your 8 minute video:
- Clear introductory slide
- Engaging beginning (e.g. tell a story or ask a question)
- Identify the problem or need
- Introduce the solution and/or technology, product, or service
- Introduce minimum viable product (MVP) or prototype, if relevant
- Highlight the value proposition of the solution
- State the assumptions made
- Use the business model canvas to explain the business model
- Explain the questions and hypotheses tested
- Explain customer discovery and validation process, be specific (e.g. surveys, interviews)
- Link results to business model decisions
- Explain any pivots, if relevant
- Identify size of the opportunity and explain the rationale behind the estimates
- Outline lessons learned
- Summarize number of pivots and interviews
During Canada’s Business Model Competition 2014, third place winner Santé West submitted the following video:
